“Simplicity is the ultimate sophistication.” – Leonardo da Vinci
The process of effective presentation design embraces the idea of “Simplicity”. It is that quality of information that makes it easy to understand and to action.
A complicated presentation could look like:
* providing too much detail
* unstructured argument and story flow
* conveying more than one idea
* trying to achieve several outcomes
* unfocused and scattered design
A presentation that applies the principle of simplicity could look like:
* providing insight rather than detail
* a story flow that’s clear and engaging
* conveying only one idea
* focused on a specific outcome
* a unified design and feel
The process of creating simplicity in itself might be a bit chaotic, but should never feel convoluted or confusing. Catch yourself if you start to elaborate or over explain your information. It might be a sign that your idea is too complicated.