The alternative to good design is always bad design. There is no such thing as no design.” - Adam Judge, Author “The Little Black Book of Design”
Adam Judge’s quote might strike fear into the hearts of those who feel like creative zombies. We have to embrace our inner designer, because no matter how much we try to avoid it, there is no such thing as a “no-designer”. No longer can we hide from the excuse of being “not so creative”.
He reminds us that we are surrounded by design, and that we can actively contribute to its “goodness” and “badness” by the choices we make. However, it also raises the question, who decides what’s “good” or “bad”? The impact of design is hugely influenced by those who interpret it - your audience.
Designing a presentation is more than a pretty template or clever storyline. Good presentation design gets your message across and transforms your audience. Bad presentation design claims people’s time and attention with no particular goal in mind.
I invite you to engage your inner designer and to make those choices that elevate and inspire the way you create presentations.