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Creating an Interior Designer's strong idea into a functional brand design

Part of my experience as a presentation designer includes many graphic design projects, like this logo design I did for Lila D Interiors earlier this year.

Lynsey gave me an interesting challenging brief to use a star shape creatively for her logo design. I’m pleased that she enjoyed working with me and hope her business expands with much abundance.

For the full story, scroll down.

Lynsey contacted me needing a professionally designed logo for her new interior design business, Lila D Interiors. Being a designer herself, she needed someone who could translate her strong vision and ideas and create a logo as well as a visual aesthetic for her business touch-points, including a letterhead, business card, invoice and e-mail signature.

She had a strong idea utilising a star for her logo design, which we cut up and used to create letters for her logo. She preferred keeping all her graphic design elements as minimal as possible, sticking to a black and white colour theme.

Here is what she had to say:

“To work with Hester was an absolute pleasure. She is not afraid of a challenge and is professional in every detail of the creative process.

I would highly recommend her.”

Lynsey Lila Deco

Lila D Interiors (Pty) Ltd


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